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Client roster is built to be small and targeted, on purpose.
A capped roster
When it is full, it is full. I would rather say no than dilute the work.
No account managers
You talk to the person doing the work. There is nobody in between.
Strategy attached
Nothing gets made here without a reason that can be written down.
Kaitlyn Sharma
Founder · K Studio Creative
I kept meeting owners who were excellent at the thing they actually do, and quietly losing to businesses that were worse at it but better at being seen.
That gap is not a talent problem. It is a time problem, and it is solvable, but only by someone who treats it as strategy rather than as posting.
So the roster stays small, the work stays specific, and you always know why something went out.
- Kaitlyn

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