Instagram account overview
Reach
6,441
+3,266
New followers
31
+11
Total followers
1,181
+15
Posts published
47
+24
Engagement metrics
Likes
Views
Reach
Why this is standard, not an upgrade
Every retainer
Reporting is not an upsell here. It comes with management, always.
Written, not exported
A person reads the numbers and tells you what they mean.
It changes things
Every report ends with what we are doing differently next month.
What’s in a monthly report
It arrives in the first week of the month, with a fifteen-minute call attached if you want to walk through it.
✓
Reach and growth
Who saw it, and whether that is more people than last month.
✓
Top and bottom posts
The three that worked and the three that did not, with a reason for each.
✓
Audience read
What the people following you are actually responding to.
✓
Engagement rate
How many people came through the door because of this.
✓
What we change
The specific decisions for next month, written as decisions.
What a report actually looks like
Two monthly account views and the quarterly summary. These are the files a client receives.
Quarterly summary
January 1 to June 1, 2026 · Facebook and Instagram combined
1,068
Posts published
Facebook and Instagram combined
FB and IG combined
111,423
Total impressions
Facebook and Instagram combined
FB and IG combined
47,402
Instagram reach
Organic only
3,073
Total engagements
Reactions, comments and shares
3.78%
Avg IG engagement rate
Team average, all 6 agents
Avg IG eng. rate
+439
New IG followers
Across all 6 IG accounts
January 1 to June 1, 2026
Instagram Account Overview
Posts Published
47
+24 (104.3%)
Total Followers
1,181
+15 (1.3%)
New Followers
31
+11 (55.0%)
Reach
6,441
+3,266 (102.9%)
Engagement metrics
0
200
400
600
800
Apr 02
Apr 08
Apr 14
Apr 20
Apr 26
May 02
May 08
May 14
May 20
likes
comments
views
reach
Facebook Account Overview
Posts Published
52
+27 (108.0%)
Total Likes
409
+7 (1.7%)
Total Views
8,698
+7,350 (545.3%)
Organic Views
8,698
+7,350 (545.3%)
Paid Views
0
Video Views
2,341
+2,098 (863.4%)
Engagement metrics
0
200
400
600
800
Apr 02
Apr 08
Apr 14
Apr 20
Apr 26
May 02
May 08
May 14
May 20
likes
comments
shares
views
clicks
Who this is a fit for
Who it is for
You are already posting
There is enough history for the numbers to mean something.
Someone asked for proof
You need to justify the spend to a partner, a board or yourself.
You suspect it is not working
And you would rather know than keep guessing.
Who it is not for
Unestablished accounts that don’t have much proof or data to read into
If the account is brand new there is nothing to read yet. Start with a strategy, post for a quarter, then this becomes worth paying for.