Content calendar
M
26
T
27
W
28
T
29
F
S
31
S
1
TikTok
14 posts scheduled this week
Open calendar →
Open
Management means someone owns it. That’s the actual product.
01
Tried and stopped
You posted consistently for a while. Then a busy month arrived and it quietly ended.
02
Handed to whoever
Someone on your team, or a cheap contractor, who has four other jobs and no strategy.
03
Nothing gets decided
Content is produced but nothing is chosen, tested or dropped based on evidence.
You know your social media should be doing more than it is. The reason usually isn’t effort, it’s that nobody owns it.
Foundation
For businesses that need to reliably show up, and have not managed to.
Included in every tier, plus
✓
One or two platforms
✓
Consistent feed posts and Reels each week
✓
Monthly report and a monthly check-in call
✓
A direct line to me, not a ticket queue
Get in touch →
Growth
For businesses ready to move from present to genuinely visible.
Everything in Foundation, plus
✓
Higher post and Reel volume
✓
Community management and daily engagement
✓
A third platform and a monthly strategy session
✓
Quarterly review and reset
Get in touch →
Partner
For businesses where social is a primary channel and has to hold up.
Everything in Growth, plus
✓
One in-person production day per quarter
✓
Priority scheduling and event coverage
✓
Influencer and UGC campaign coordination
✓
Priority turnaround and direct access
Get in touch →
Three tiers
Explore your options and find the right fit for your business.
✓
Strategy first
An audit of your accounts and your competitors before a single thing is published.
✓
A monthly content calendar
Mapped to your pillars, your promotions and what is actually happening that month.
✓
Captions in your voice
Written, not generated. You should recognise yourself in them.
✓
Designed assets
Graphics and covers built to your brand, not pulled from a template pack.
✓
Reel shot lists
Exactly what to film each week, so you are never standing there guessing.
✓
Reel editing and publishing
You film it. Everything after that is mine.
✓
Scheduling and publishing
It goes out on time whether or not anyone remembers.
✓
A monthly report
What performed, what did not, and what changes next month because of it.
What’s included in every tier
The tiers differ in volume and depth, never in care. Everything below is in all three.
Three things you will touch. That is the whole job.
You film. I do everything after that.
A shot list lands every month telling you exactly where to point the camera. You send the clips over. Editing, covers, captions, hashtags and timing: all of that is taken care of by me.
See a caption draft →
01
Post Draft
Carousel · Instagram
Scheduled Friday 30 October, 9:00am
The question I get most: how often should I actually post? Honest answer, less than you think, and better than you think. Here is the cadence I set for every client in their first month.
You find out what actually worked.
A report every month in plain language, what moved, what did not, and what changes because of it. Not a screenshot of a graph with no opinion attached.
See a monthly report →
03
Instagram account overview
Reach
6,441
+3,266
New followers
31
+11
Total followers
1,181
+15
Posts published
47
+24
Engagement metrics
Likes
Views
Reach
Drafted
Post is created
Mon 3 Mar
Client Approves or Requests Edits
Using the content scheduling system
Tue 4 Mar
Final Approvals
Edits are made and post gets finalized
Wed 5 Mar
Scheduled
Goes out Friday 9am
Status of post
One link. Only a few minutes.
Everything queued for the week lands behind a single link.
You read, you approve, or you leave a note.
02
Who it is for
✓
You know social matters but nobody on your team has the hours for it.
✓
You would rather approve good work than brief it from scratch every week.
✓
You want one person accountable, not a rotating cast.
Get in touch →
Who it is not for
You are not ready for a consistent monthly channel yet.
You want volume at the lowest possible price.
You need results this week, this compounds over months.
If that is you, I will say so on the call.