The plan that helps you cut through the noise, telling you what to post and why
A one-off project. I audit where you are, build the strategy, and give it to you to run, with or without me afterwards.
Most accounts are not underperforming.
They are unplanned.
No pillars
Every post starts from a blank page, which is why it stops.
No audience read
Nobody checked what the people you want are already responding to.
No cadence
Volume swings with how busy the week was, not with what works.
No measure
There is no agreed definition of what a good month looks like.
06
Measurement plan
What to watch monthly, and what number means it is working.
05
A 90-day calendar
Filled in, not a blank template. Dates, formats and topics.
04
Voice and visual direction
How it should sound and look, with examples rather than adjectives.
03
Content pillars
Four or five themes you can post against forever without running dry.
02
Audience and positioning
Who you are talking to, and the one thing you want them to walk away with.
01
Account and competitor audit
Where you actually stand next to the three businesses you keep an eye on.
What’s included
Delivered as one working file plus a session where I walk you through it. Nothing is locked behind a login.
Four to six weeks, start to handover.
Week 1
Kick-off and audit
A working session, then I go away and read everything.
Week 2
Audience and pillars
The part that decides the rest. You see a draft before it is final.
Week 3-4
Calendar and voice
Ninety days filled in, with the reasoning attached.
Week 5-6
Handover
A session, the file, and a month of questions answered free.
Who this is a fit for
Who it is for
You want to run it
You have someone in-house with the hours, they just need direction.
You are between agencies
You want to know what good looks like before you hire again.
You want to test first
A plan is a smaller commitment than a retainer, and it carries over.
Who it is not for
Not right if you want it
done for you
A strategy is a plan, not the execution. If nobody is going to open the file and act on it, management is the honest recommendation and I will say so.